Brighton & Hove Albion: American Express extends as main shirt sponsoruntil 2030-31 (€9m/season)

American Express, a US-based financial services company, has extended as the main shirt sponsor partner and naming rights to the American Express Community Stadium (30,750 seats) of Brighton & Hove Albion FC (Premier League) until 2030-31, announced the club on 08/08/2019. The American brand also extends its naming rights to the American Express Elite Football Performance Center, the club's training center.

American Express, with UK operations based in Brighton, will continue to be a major partner, the first tier in the sponsorship portfolio of Brighton & Hove Albion FC. The company is also a shirt sponsor for all club teams (women, youth, etc.).

American Express has held the naming rights to the club's stadium since its inauguration in 2011, and those of the training center since 2014, and has been the main sponsor of the club since 2013.

The new contract between American Express and Brighton & Hove Albion FC is "the longest is the most important in the history of the club". Its total amount is estimated at £100m (€107m on 08/08/2019) by British media, an annual amount of over…