LaLiga Santander: more than 100 influencers mobilized for the launch of the 2019-20 season

"LaLiga warms the engines with more than 100 influencers around the world, seven of them, like former American footballer Jimmy Conrad or Colombian Luisa Fernanda W, star on Instagram (12.2 million followers), and will attend matches to personally enjoy LaLiga Santander," announced the Spanish League on 14/08/2019.

The 2019-20 edition of the LaLiga Santander begins with the Athletic Club - FC Barcelona match, at the San Mamés Stadium in Bilbao (ESP), on Friday 16/08/2019 (kick-off at 21:00 CET).

"The promotional campaign was mainly focused on the new Puma ball of the competition, which has been sent to all corners of the world," said LaLiga.

"Personalities from the world of culture, entertainment and entertainment have been participating, since 12/08/2019, in an activation with global repercussions that should have an impact on more than 90 million people," added the Spanish League.

2019-20 LaLiga Santander: programme of Matchday 1 from Friday 16 to Sunday 18/08/2019