Leicester City: Legends International in charge of market research for King Power Stadium expansion

Leicester City FC (Premier League) has appointed the Legends International, the UK-based branch of the American agency Legends, to conduct market studies prior to the expansion of King Power Stadium (32,262 capacity), the club announced on 08/08/2019.

Leicester City FC announced in April 2018 its desire to increase the capacity of King Power Stadium. Several British media outlets announce that the club wants to increase the enclosure inaugurated in 2002 to around 40,000 places. The estimated budget for the work is estimated at around £100m (€108m).

"Legends will commence with the next phase of supporter and consumer studies in the coming days. The research process is intended to establish a better understanding of supporters’ matchday routines and preferences, which will in turn assist the Club in planning the development of fan-orientated facilities and services to best enhance the matchday experience," said Leicester City.

"Transform King Power Stadium into a world class sporting and events destination" (S. Whelan, Leicester City FC)

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