Serie A TIM: Mediacom (telecoms) becomes the main shirt sponsor of ACF Fiorentina for 2019-20

Mediacom Communications Corporation, an American telecommunications company, has become the main shirt sponsor of ACF Fiorentina (Serie A TIM) for the 2019-20 season, announced the club on 09/08/2019.

Mediacom has the status of main partner, the first level in the Italian club's sponsorship hierarchy. The company succeeds the non-profit organisation "Save the Children", which appeared on the club's shirt space free of charge during the 2018-19 season. Vorwerk Folletto, the Italian subsidiary of Vorwerk, a German household appliance group, was Fiorentina's main shirt sponsor for the 2016-2018 period, and paid an estimated €3.5m per season.

Mediacom is headed by Italian-American businessman Rocco Commisso, who became the owner of ACF Fiorentina after the club's acquisition was completed on 06/06/2019. The acquisition was estimated at €170m by the Italian media.

"I believe greatly in the image potential of Florence and Fiorentina" (R. Commisso, ACF Fiorentina)

• "I believe greatly in the image potential of…