Bundesliga: L'Oreal Men Expert (cosmetics) and Coca-Cola premium partners of Borussia Dortmund

L'Oréal Men Expert, the men's cosmetics brand of the French group L'Oréal Paris, has become a partner of Borussia Dortmund (Bundesliga) from 2019-20, announced the brand on 16/08/2019. In addition, The Coca-Cola Company has extended its partnership with the German club for three seasons (2019-2022), on 14/08/2019.

Both brands have the status of "premium partner", the third level in the club's sponsorship hierarchy. "L'Oréal Men Expert is a modern, established and strong brand with a powerful appeal that is well suited to Borussia Dortmund and the BVB team," said Carsten Cramer, COO and director of marketing and sales at Borussia Dortmund.

As part of its partnership with Borussia Dortmund, Coca-Cola supplies soft drinks to the Signal Iduna Park (81,365 capacity). The German club also welcomed two new "champion partners" (second level) with ESET (IT security, Slovakia) and comdirect (German bank and subsidiary of Commerzbank) on 13/08/2019.

• The agreements were negotiated by Lagardère Sports & Entertainment Sector: media and marketing rights agency - Activites: consulting, sale of…