World Rugby: Fifty Digital agency in charge of the 2019 World Cup digital strategy

Fifty Digital, an agency specializing in digital and social strategies for sponsorship and sports, has been selected by World Rugby "to manage creative, social media and content for Rugby World Cup 2019", on 21/08/2019.

"This brief is part of World Rugby’s wider objectives of growing the game globally and attracting a new generation of young fans to the sport, as well as reaching non-traditional audiences. One of the core elements of the deliverables is to ensure rugby’s unique values, tone of voice and the spirit of rugby are translated across all social channels, content and campaigns, with tailored relevance to each country or region. This will be achieved through a smart, flexible, localised and engaging social content strategy supported by powerful visuals across multiple digital platforms, which resonate with the target audience," stated Fifty Digital.

"We chose Fifty Digital after an extensive pitch process primarily because of their knowledge, passion and expertise in sport, but also their acute understanding of how we’re looking to grow the rugby audience. They…