LaLiga: BKT (tyres) becomes a global partner of the Spanish league for 3 years (2019-2022)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become a global partner of LaLiga for three seasons (2019-2022), according to the Spanish League on 23/08/2019.

BKT is a global partner (along with Puma, EA Sports, Budweiser, Unilever and LiveScore), the second level in LaLiga's sponsorship hierarchy. "Sport is an instrument that perfectly supports BKT’s message on a global level thanks to its characteristic traits such as fair play, respect for the opponent, competition and strategy, values that are shared by LaLiga," said the body.

BKT is currently a partner of the LFP and title sponsor of the Coupe de la Ligue BKT for the 2018-2024 period (since 12/09/2018). The Indian brand is also the title sponsor of the Serie B (Italian second division), renamed the Serie BKT for the 2018-2021 cycle, since the signing of an agreement with the Lega Serie B on 22/06/2018.

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