Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims for the 2019-20 season

OneGum, a chewing gum manufacturer, has extended its partnership with Stade de Reims (Ligue 1 Conforama) and has become an official partner of the club for 2019-20, according to the French brand on 27/08/2019. OneGum had already collaborated with the club in 2018-19 to broadcast an advertising spot (agreement on 21/02/2019). "Thus, for the first time since its creation, OneGum is the official partner of a professional football team," said the brand.

OneGum is an official partner, the second level in the club's sponsorship hierarchy. "This partnership allows OneGum to benefit from visibility on all of Stade de Reims' channels throughout the 2019-20 season during games: advertising during matches, filming spots and shoots with players, selling OneGum products during home matches," said the brand.

"The medical team and the preparation staff make chewing gum available to players who regularly use it to boost their performance, both during training and on matchdays. Comparable to the effects of a large cup of coffee, OneGum products, thanks to the patented two-layer technology, optimise…