Serie A TIM: Estra and Prima.it, shirt sponsors (sleeve and back) of ACF Fiorentina for 2019-20

Estra, a company specialised in the gas and energy sector, and Prima Assicurazioni, a vehicle insurance company, have become partners and a sleeve sponsor and back shirt sponsor respectively of ACF Fiorentina (Serie A TIM) from the 2019-20 season, according to the club on 23/08/2019.

While the agreement with Estra covers only one season, the partnership with Prima Assicurazioni is scheduled for three seasons (2021-2022). The two Italian brands have the status of main partner, the first level in the sponsorship hierarchy of ACF Fiorentina. In total, Fiorentina is expected to receive between €1.5m to €2m in 2019-20 from the two partnerships.

Estra, which has been supporting the Florentine club since 2009-10, is also the main shirt sponsor of the youth teams. Estra succeeds NGM New Generation Mobile (mobile telephones, ITA), sleeve sponsor of ACF Fiorentina in 2018-19. Prima Assicurazioni, who will display the name of its website "Prima.it" on the club's kits, succeeds Dream Loud (creative consulting agency, USA), back shirt sponsor of Fiorentina during the 2018-19 season.

"I strongly…