LaLiga: the #HolaLaLigaSantander challenge generates more than 50 million views on TikTok

The #HolaLaLigaSantander challenge launched by the LaLiga to celebrate the start of the 2019-20 season (16/08/2019), has generated 220,000 creations and over 50 million views in more than 40 countries on the Chinese social network TikTok, according to LaLiga on 27/08/2019.

"The challenge for fans to film themselves juggling a virtual LaLiga football was a huge success on TikTok in the first days of its launch and should continue to be in the coming weeks," said LaLiga, who aims to reach 60 million views.

"We'e very happy with the activation's results. We've teamed up with TikTok and managed to make history together. The results of this initiative have far surpassed our expectations and we’re convinced that this is just the beginning," said Alfredo Bermejo, director of digital strategy at LaLiga.

• The official LaLiga Sector: Spanish professional football league Exclusive commercial agency (for global deals): IMG (since 2018-19) Title Sponsor: • EA Sports (video games publisher): since 2023-24, €30m per… TikTok account has more than 359,000 subscribers as of 29/08/2019.