LaLiga: the #HolaLaLigaSantander challenge generates more than 50 million views on TikTok

The #HolaLaLigaSantander challenge launched by the LaLiga to celebrate the start of the 2019-20 season (16/08/2019), has generated 220,000 creations and over 50 million views in more than 40 countries on the Chinese social network TikTok, according to LaLiga on 27/08/2019.

"The challenge for fans to film themselves juggling a virtual LaLiga...