Stadiums: 32 of the 98 European Top 5 clubs have a stadium naming rights contract (32.6%)

32 of the 98 clubs participating in the European Top 5 leagues (Bundesliga, Serie A TIM, LaLiga Santander, Ligue 1 Conforama and Premier League) during the 2019-20 season have a stadium under a naming rights contract (32.6%):
• 14 of the 18 Bundesliga clubs (77%)
• 5 of the 20 Premier League clubs (25%)
• 5 of the 20 Ligue 1 Conforama clubs (25%)
• 4 of the 20 LaLiga Santander clubs (20%)
• 4 of the 20 Serie A TIM clubs (20%)

The largest value contracts are the approximately £10m annually (€11m) for Arsenal FC (Emirates Stadium) and Manchester City FC (Etihad Stadium). The value of the naming rights agreement between Allianz and Bayern for the Allianz Arena is not known, as the German insurance company is one of the club's shareholders.

Allianz, a German insurance group, holds naming rights for three stadiums, one in three of the five leagues (ITA, FRA and GER), with OGC Nice (Allianz Riviera), FC Bayern Munich (Allianz Arena) and Juventus FC (Allianz Stadium). Insurance is the most represented business sector with 9 of the 32 stadiums (28%) under naming rights contracts.

Excluding…