Ligue 1 Conforama: ZEbet (sports betting), official partner of AS Saint-Étienne for 2019-20

ZEbet, a sports betting platform owned by the Maltese group ZEturf, "the number 2 in online horse betting in France", has expanded its partnership with AS Saint-Étienne (Ligue 1 Conforama) and become an official partner of the club for 2019-20, according to the French club on 02/09/2019. The agreement was negotiated by Lagardère Sports & Entertainment, the exclusive marketing agency of AS Saint-Étienne.

ZEbet now has the status of official partner, the second level in the club's sponsorship hierarchy. "ZEbet will benefit from visibility on the professional team's training bibs and on signage at the Stade Geoffroy-Guichard on game nights. The brand will also be able to use AS Saint-Étienne's image for its future communications and will be present on all the club's communication media. Different activations will be implemented throughout the season," explained the club.

AS Saint-Étienne has previously established partnerships with sports betting operators such as Winamax (main shirt sponsor, 2010-2015) and NetBet (pocket sponsor, 2016-2018).

"In the coming months, we will offer…