Manchester City FC: PZ Cussons (hygiene) extends as a regional partner of the club in Nigeria

PZ Cussons, an English group that owns brands specialised in hygiene, beauty products and nutrition, has extended its regional partnership with Manchester City FC (Premier League) in Nigeria, according to the English club on 30/08/2019. The duration of the new agreement has not been communicated.

PZ Cussons has been a regional partner, the second level in the club's sponsorship hierarchy, since May 2015. PZ Cussons, headquartered in Manchester (ENG), will activate its partnership with Manchester City through its soap brand Premier Cool, which is being distributed in Nigeria.

"Through this partnership, Premier Cool has released City-branded personal care products in Nigeria, as well as digital and on-pack promotions to engage with fans and consumers. Premier Cool has also hosted football training sessions across Nigeria, hosted by City coaches and using the club's football methodologies," said Manchester City.

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PZ Cussons

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