LaLiga: local press events in 35 countries to launch the 2019-20 season

LaLiga is organising events for the local press in 35 different countries "to strengthen its international presence and bring the competition closer to its fans around the world" at the start of the 2019-20 LaLiga Santander season, announced the Spanish professional football league on 28/08/2019.

"These are events that explain new features for the new season, discuss the newly promoted clubs in detail and highlight other important elements such as the new Puma competition ball, among other topics," said LaLiga.

The first events have already been held in China, Indonesia, India, Nigeria, South Africa, Dubai and Colombia, while others will take place "during the first two months of the competition." At each event, local journalists are gathered in the presence of LaLiga representatives, as well as former players who have become ambassadors of the Spanish league, such as Diego Forlan (URU) and Luis Garcia (ESP).

• The Spanish league previously organised 20 meetings with the international press during the launch of the 2018-19 season, generating numerous articles for a potential…