Argentina: Netshoes, Brazilian distributor of sporting goods, becomes sponsor of River Plate

Brazilian sporting goods distributor, Netshoes, has become the sponsor of River Plate (Argentina), announced the club on 27/02/2014.

Netshoes' logo will be placed on the sleeves of the shirts of the "Millonarios." The contract will expire at the end of the 2015-16 season and provides €1.1m per year to the Buenos Aires club. This make it the most lucrative sponsorship deal in the history of Argentine football for sleeve sponsorship. Netshoes replaced the Brazilian brand of cookware, Tramontina who spent an estimated €435,000 per year between 2011-12 and 2012-13 on the club.

Netshoes announced the development of a website to distribute various River Plate products. The club will take a commission from all transactions.

 1/1

Netshoes

• Industry: distribution of sporting goods
• Founded: 2000
• Headquarters: Sao Paulo (Brazil)
• Employees: 1,300
• Turnover: €254m (2011)
• Sponsorship: River Plate (Argentina)

…