Premier League: Unibet succeeds SportPesa as official betting partner of Southampton FC from 2019-20

Unibet, a Maltese online sports betting and gambling operator belonging to Kindred Group, has become a partner of Southampton FC (Premier League) from 2019-20, according to the club on 05/09/2019.

Unibet has the status of official partner, the second level in the sponsorship hierarchy of Southampton FC. Unibet succeeds SportPesa, a Kenyan sports betting operator and partner of the club for the 2016-2019 cycle.

"Like Southampton, it (Unibet) is an organisation that strives to be innovative in everything it does, and it will work closely with the club to bring its brand closer to the Saints supporters, through a bespoke digital content series, alongside a series of exciting giveaways. The partnership will also see Unibet become a staple of Southampton's matchdays with perimeter LED boards at all games at St Mary's (32,689 capacity) and a presence during all Saints interviews," said the club.