Poland-Scotland match broadcast for free on website of the Daily Record in partnership with Vauxhall

British car brand Vauxhall, main partner of the Scottish national team, partnered with the Daily Record to allow live, free distribution of the friendly match between Poland and Scotland (0-1) in Warsaw (POL) on 05/03/2014. The game was available on the website of the newspaper.

"The live and free broadcast of a game of the Scottish national team is a revolutionary opportunity to break the traditional broadcast model," said Chris Hornbuckle, director of partnerships at Vauxhall, on 01/03/2014.

"We are delighted to offer this event to our readers, who will watch it on their computer or tablet completely for free," said Eugene Duffy, chief editor of the Daily Record.

• Vauxhall has been a partner of the Scottish team since 2011.
  • The company signed a contract extension until 2018.
  • Under the agreement, Vauxhall, a subsidiary of U.S. carmaker General Motors, will continue to support the development of social and digital media of the Scottish Federation and provide a broader distribution of video content to fans.