eSports: Red Bull (energy drinks) becomes a shoulder sponsor of G2 Esports from 2019

Red Bull, an Austrian energy drinks company, has become a partner of the Spanish team (based in Berlin, GER) G2 Esports, from 2019, according to the eSports team on 06/09/2019. According to G2 Esports, the deal will be part of a multi-year partnership.

Red Bull is a right shoulder sponsor for the G2 Esports teams that play the Counter-Strike (Valve), Fortnite and League of Legends (Riot Games) video games.

The beverage brand has previously worked with G2 Esports on the Red Bull Racing Esports Team project, belonging to the Formula 1 team, since 14/03/2019. "Red Bull Racing Esports is a merger of the former G2 Esports drivers and new talents," said G2 Esports. The two brands notably activated their partnership on April Fools Day (01/04/2019), by creating humorous memos on social networks.

"Bringing more entertainment and adventure to the eSports industry" (C. Rodriguez, G2 Esports)

• "Red Bull Sector: energy…