Under Armour presents football boots in colours of Superman and Batman

The American sportswear company, Under Armour, in association with the Marvel entertainment group launched football boots in the colours of American superheros on 11/03/2014. The brand has created boots with Superman, Batman, Captain America, Flash Gordon and the Hulk designs available.

Under Armour sells above the ankle boot for €150. The sporting goods supplier also produces t-shirts and gloves with the various Marvel licenses.

The American brand, partner of Tottenham (Premier League) ended the 2013 year with a turnover of $2.33b (€1.65b), an increase of 27%. Under Armour is aiming for more than 20% growth in 2014 and aims for $4b (€2.88b) in revenue in 2016.

• Virginia Onorato was appointed marketing director of Under Armour France on 10/02/2014.
• Under Armour equips one French team for the 2013-14 season; ASM Clermont Auvergne in the Top 14 (Rugby).

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