NFL: AT&T allows Dallas Cowboys fans to be surrounded by players in virtual photos

The US telecom operator AT&T has activated its partnership with the Dallas Cowboys NFL franchise via four interactive experiences, including the "Pose With The Pros" device, since the first game of the 2019 NFL regular season against the New York Giants (35-17) on 08/09/2019.

For "Pose With The Pros", an interactive terminal installed at AT&T Stadium uses augmented reality to allow fans to virtually pose with five players of their choice. "Throughout the season we plan to offer four unique 5G activations that will begin to change the way fans interact with the game (see below)," said AT&T on 05/09/2019.

"These new fan experiences and the opportunities for the Dallas Cowboys organization are exactly why we’re excited to bring 5G to one of the largest, most technologically advanced entertainment venues in the world. We’re combining the physical and digital worlds to create a world-class experience for fans, and sports provide a perfect example of how our business-first 5G strategy will bring value to consumers. We’re paving the way for how immersive fan experiences could be built…