Deliveroo/Uber Eats: the home meal delivery companies establish themselves in football sponsorship
The meal delivery companies Uber Eats (USA) and Deliveroo (UK) have been developing their sponsorship strategy during summer 2019 by broadening their support (naming rights, shirt sponsorships, commercial partnerships...) at several levels (in Spain, the United Kingdom and France -- across clubs, leagues and federation).
Deliveroo became an...
