Senegal: LaLiga and Groupe ISM to offer a certificate in sports marketing in Dakar in February 2020

LaLiga and Groupe ISM ("Institut Supérieur de Management", a private educational group based on a dozen campuses throughout Senegal) have signed a collaboration agreement to organise and propose a certificate in sports marketing in February 2020 in Dakar (SEN), announced the two partners on 13/09/2019.

"Under this agreement, the two entities will jointly develop different courses in the fields of management, sport, marketing, TV rights, digital, technology and innovation. Focusing on the sector's success factors, this programme will enable participants to understand the global context of the sport sector by focusing on market opportunities," said LaLiga and Groupe ISM.

"The sports industry continues to thrive around the world, offering many opportunities in different areas of the sector. This new partnership will help promote access to quality education in sport management. The signing of this agreement reflects the commitment of both institutions to improve the development and growth of the sports industry in Senegal," added the two institutions.

"This agreement positions us at the…