56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab
56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various studies and the impact and trends of sponsorship.
The...