56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various studies and the impact and trends of sponsorship.

The study states that over 37% of 15-24 year olds follow football with interest. To keep up to date with Ligue 1, 75% of French use TV, 48% use the Internet, 46% use the radio and 42% read about it in print media. Social networks are increasingly used: 26% of French people inform themselves about the league via Facebook and 12% via Twitter.

Yearbook 2013 confirms the renewed interest around the French football team. "If during the same evening, several matches involving teams from France were distributed, men aged 15-24 years would primarily watch the French national football team," said Sportlab. 28% prefer to watch football, 19% basketball and 11% rugby.

Adidas was also the most remembered brand by the French in 2013, before Nike, Orange and…