Ligue 1 Conforama: Teddy Smith (clothing) becomes a shorts sponsor of Olympique Lyonnais (2019-2021)

Teddy Smith, a French clothing brand belonging to the Philippe Bouloux group, has become a partner and front shorts sponsor of Olympique Lyonnais (Ligue 1 Conforama) for two seasons (2019-2021), according to the club on 18/09/2019. Teddy Smith has been featured on the Olympique Lyonnais shorts since the beginning of the 2019-20 season.

Teddy Smith has the status of official partner, the third level in the sponsorship hierarchy of the Lyon club. The French club did not have a shorts sponsor in 2018-19. Intermarché, a French supermarket group that was still a partner of OL in 2019-20, was a shorts sponsor of the club (front and back) for the 2016-2018 period.

"The brand will also benefit from visibility during matches of the men's team at the Groupama Stadium (57,206 capacity) and digital activations on the club's media platforms. The partnership also includes a marketing package including brand promotion operations and events, and a wide range of hospitality benefits for meetings taking place at the Groupama Stadium," explained Olympique Lyonnais.

• Teddy Smith has been a pocket…