Premier League: Monster Energy and Yabo Sport official partners of Leicester City FC in 2019-20

Yabo Sport, a Chinese platform specialised in online entertainment and sports betting, and Monster Energy, an American energy drinks brand belonging to Monster Beverage Corporation, have become partners of Leicester City FC (Premier League) from 2019-20, on 16/09 and 18/09/2019 respectively. Monster Energy also announced a series of partnerships with five Premier League clubs on 17/09/2019 (see below).

While the partnership with Monster Energy is only planned for 2019-20, the duration of the agreement with Yabo Sport has not been communicated. Both brands have the status of "official partner", the third level in the sponsorship hierarchy of Leicester City FC. Both brands are displayed on signage at the King Power Stadium (32,273 capacity) as well as on the club's communication platforms.

Yabo Sport is Leicester City's fifth largest betting partner: three of them are based in Asia (W88, 19.com and Yabo Sport) and two are British (Betway and bet365). In the Premier League, Yabo Sport also became a betting partner of Manchester United FC for £3m (€3.22m) per season (duration unknown)…