Serie A TIM: AC Milan presents a new visual identity "based upon Milan's core values"

AC Milan (Serie A TIM) has presented a new visual identity, created by the English communication agency DixonBaxi, on 16/09/2019.

"Inspired by the illustrious heritage but focused on future glory, DixonBaxi have designed an AC Milan for a new, diverse generation of proud Rossoneri, building a new identity based upon Milan's core values of teamwork, excellence, passion and elegance. Ensuring they remained as authentic as possible to the club ethos, the team developed the creative around the iconic crest symbolising the beating heart of the club's 450 million global supporters, from Milan to the rest of the world," said the Italian club.

"The rebrand will be visible across the club communications. From the digital presence, ticketing and e-commerce, through to the club area, first team branding, commercial sponsors and venues - San Siro stadium, Casa Milan, Milanello and Vismara Sport Centre. It will also be reflected through the club merchandise and stadium graphics," said AC Milan.

• AC Milan Activity: Italian professional football club Principal partners: • Puma (equipment…