Premier League: Monster Energy, partner of eight English clubs in 2019-20; eToro with six clubs

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, is a partner of eight Premier League clubs in 2019-20 (three partnerships only for the 2019-20 season), following formalized agreements on 17 and 18/09/2019. These are the first partnerships in the Premier League by the American brand.

West Ham United FC, Brighton Hove & Albion FC, Everton FC, Crystal Palace FC and Southampton FC announced their partnership with Monster Energy on 17/09/2019, while Leicester City FC announced their agreement the following day. The logo of the American brand also appears on the list of sponsors of Watford FC and Tottenham Hotspur FC, without the clubs having communicated on their partnership, since 19/09/2019.

In the same way, the digital trading and cryptocurrency platform eToro has extended its partnerships with four Premier League clubs (Crystal Palace, Leicester City, Southampton and Tottenham Hotspur) and has also become a partner of Everton FC and Aston Villa FC, on 01/08/2019, for a total of six partnerships in 2019-20. In 2018-19, this Israeli digital trading…