Ligue 1: Center Parcs becomes official label of Paris SG until the end of 2013-14 season

Center Parcs, a company specialising in holiday villages and tourist residence, became the official label of Paris SG (Ligue 1) until the end of the 2013-14 season, the club announced on 14/03/2014.

The Dutch company belonging to the Pierre & Vacances Group is developing its first partnership with a football club. The agreement revolves exclusively around marketing rights, which is a first for the club. This partnership is based on the communication strategy of Center Parcs; "Nature is Fun."

Both parties launched new communication campaigns with the Paris Saint-Germain gardener, Jonathan Calderwood, in a clip entitled "Paris Saint-Germain sends its best asset." The campaign and the video display will be visible on social media and on the Internet until 02/04/2014.

• A specific device will be set up at the entrance of the gallery of the "Junior Club" at the match Paris SG - Reims (32^nd matchday of Ligue 1) on 05/04/2014. Fans will be welcomed through a stand hosted by Center Parcs.
• The managers of the Paris Saint-Germain Academy will be present in the four estates in France, for 3…