Brazil 2014: Adidas and Japanese football federation partner with Pokémon (Nintendo group)

Adidas and the JFA (Japan Football Association) created a partnership with the Pokémon franchise, owned by the Nintendo group on 12/03/2014.

The main characters of the animated series of Pokémon, including Pikachu, will appear in an advertising campaign of the German sporting goods supplier in Japan to promote the Japanese national team's kit...