Paris SG: PMU creates fictitious horse race before the match against AS Saint-Etienne

Betting operator, PMU, partner of Paris Saint-Germain, established a fake horse race around the Parc des Princes before the match against AS Saint-Etienne (2-0, 29^th day of Ligue 1) on 16/03/2014. Paris Saint-Germain enables its main sponsors to create exclusive activities at one dedicated match each season.

The match was kicked off by Pierre Vercruysse, world champion driver, totaling more than 1,700 victories, including the European Trotting Union Prize or the Grand Prix of France.

The fictitious horse race went underway before the match. The race was broadcast on giant screens in the stadium. Spectators could watch their favorite horse, assigned via game receipts distributed upon arrival at the stadium. PMU offered various prizes, including tickets to the Hippodrome de Vincennes.

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PMU

• Industry: betting operator
• Founded: 1930
• Headquarters: Paris (France)
• Legal Structure: GIE (Economic Interest…