Spanish LFP and Mediapro to partner with 123on to broadcast Liga videos on smartphones

The Spanish LFP (Professional Football League) and Spanish broadcaster, Mediapro, have partnered with 123on, the Swedish broadcasting platform in order to start sharing videos on social networks and disseminate summaries and highlights of Liga matches on Android smartphones and tablets, on 14/03/2014.

The 123on application has free download and free use for a period of 30 days. It allows the user to subscribe to a thematic video stream on the platform, such as the one dedicated to La Liga. The user can then see video clips in the application and then share them on social networks. They can also configure the application so that it adds a video clip to notifications and incoming calls from their favourite stream on the app.

"The launch of this new mobile application, 123on, is just another step in the expansion project and globalisation of professional football in our country, undertaken by the League," said the Spanish League, on 14/03/2014. The 123on application is currently being developed for iOS systems.

• Spanish LFP and Mediapro reached an agreement with Twitter on 28/02/2014…