Premier League: Warrior to replace Adidas at Stoke City from 2014-15

News Tank Football - Paris - News #16316 - Published on

The American brand, Warrior, will replace Adidas as the official equipment supplier of Stoke City (Premier League) from the 2014-15 season, the club announced on 19/03/2014.

Adidas had supported the Potters since the 2009-10 season, for an estimated €1.2m per year. Adidas is the supplier of 45% of the teams in the Premier League in 2013-14, partnered with 9 clubs. Stoke City will be the second club in the English league equipped by Warrior after Liverpool FC. This agreement provides €29.8m in revenue per year to Liverpool until 2017-18.

Stoke City also announced that it will sell children's shirts for €35.8 in 2014-15 compared to the €41.8 they were sold for in 2013-14 with Adidas. The adult price for a replica shirt is €53 in 2013-14.

  • Stoke City is ranked 11th in the Premier League after 30 matchdays, with 34 points, 32 points behind leaders, Chelsea.
  • The U.S. supplier, Warrior Sport, and the French company, Sport Finanance, which distributes for brands such as France Kappa and Sergio Tacchini, announced on 15/04/2013 a distribution agreement on the French market until 2017.

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