Premier League: launch of official Twitter and Instagram accounts in India in English and Hindi

The Premier League is increasing its social media reach by launching official Twitter and Instagram accounts in India, the English League announced on 24/09/2019.

"The new Instagram and Twitter accounts will offer fans access to match-related news and Fantasy Premier League content, with opportunities to win tickets to watch Premier League matches live in the UK. The two channels will feature content designed exclusively for Premier League fans in India. It will be produced primarily in English and Hindi although, moving forward, the plan is to also feature selected content in other Indian dialects. The content will be published via @PLforIndia on both platforms and will celebrate and share the passion shown by Indian fans for Premier League clubs," said the League.

"The Premier League and its clubs have an established track record of engaging fans in India. The launch of these channels is a significant development in connecting with fans digitally and continues the Premier League's longstanding commitment to Indian supporters, who already engage widely with the official Premier…