Belgium: BNP Paribas Fortis and Belgacom extend with RSC Anderlecht until 2016-17

BNP Paribas Fortis, sponsor of RSC Anderlecht (Belgium), extended its contract with the club until 2016-17 on 14/03/2014. The Belgian subsidiary of BNP Paribas, has been a sponsor of the club since 1981. The 2011-2014 agreement is estimated at €4m per year.

The telecommunications company, Belgacom, also extended its partnership with the club until 2016-17. The two have been partners since 1993. Belgacom, through its mobile network Proximus, will have its logo on the back of the shirts and shorts of Anderlecht in the league and the Belgian Cup, and on the front of the shirts in the European Cup from the 2014 -15 season.

"The Proximus logo is purple, it will undoubtedly combine perfectly with the Anderlecht shirts," said Philippe Hendrickx, sponsorship manager of Belgacom.

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Belgacom

• Industry: Telecommunications
• Founded: 1930
• Headquarters: Brussels (Belgium)
• Employees: 15,800
• Turnover: €6.318b
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