City Football Group: EA Sports global partnership with Man City, New York City and Melbourne City

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has entered a new global partnership with City Football Group (CFG), the holding company specialised in football assets (professional clubs, eSports and infrastructure), and became an "official gaming partner" of Manchester City FC (Premier League), New York City FC (MLS) and Melbourne City FC (Hyundai A-League), announced the Group on 25/09/2019.

EA Sports has been a partner of Manchester City FC since 18/07/2011. "Building on the existing partnership that saw the City kit worn 246 million times and Sergio Aguero's avatar scoring 217 million goals in EA Sports FIFA 19, the new global partnership will see a deeper and more integrated approach. Each club will develop its own strategy for fan engagement and will continue to have eSports players representing the club at big tournaments all over the world," said Manchester (ENG) club.

"Manchester City's collaboration will include a monthly lifestyle gaming show, created by CityTV, on the latest trends in football and gaming, focusing on the EA…