Olympique Lyonnais: Herbalife (nutrition) official partner of the women's team for 2019-20

Herbalife Nutrition France, a subsidiary of the American brand of nutritional products Herbalife, has become an official partner of the Olympique Lyonnais women's team (D1 Arkema), until 30/06/2020, on 26/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency for the club.

"This partnership includes a large visibility marketing system at the Groupama OL Training Center and Groupama Stadium, as well as digital activations on the club's social networks and website, and the brand will also benefit from a hospitality package," said Lagardère Sports.

Herbalife became a sponsor of the Atlético de Madrid's women's team (Liga Iberdrola) on 24/03/2017. The contract runs until the end of the 2019-20 fiscal year.

"Nutrition is now part of the preparation of the top athlete" (B. Haecker, Herbalife)

• "We are happy and proud of this partnership between the Olympique Lyonnais women's team and Herbalife Nutrition.

• Women's football is booming and OL is the biggest club in Europe. We share many common values of performance, requirements and team spirit.

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