Ligue 1 Conforama: "Audiences in China have increased by 23% on CCTV and 104% on PPTV" (D. Quillot)

"Since the beginning of the 2019-20 season, Ligue 1 Conforama TV audiences in China have increased by 23% on CCTV and 104% on PPTV. Over the first seven matchdays, the number of people who watched at least one minute of a French league match ('unique reach') has already exceeded the 20 million mark," said Didier Quillot, the CEO of the Ligue de Football Professionnel, to News Tank Football on 26/09/2019, 48 hours before the Olympique Lyonnais - FC Nantes game (0-1, Matchday 8 of the 2019-20 Ligue 1 Conforama season) which was scheduled at 13:30 French time, and 19:30 in Beijing and Shanghai.

"This exceptional programming is a great opportunity to showcase the Ligue 1 Conforama throughout Asia and more specifically in China," said the LFP on 03/09/2019.

"Over the 2018-19 season, Ligue 1 was the third European league in terms of coverage time and cumulative audience. The Olympique Lyonnais - Montpellier HSC match (on 17/03/2019, kick-off at 14.30 in France) drew an average of 1.16 million viewers on CCTV-5. The Trophée des Champions between Stade Rennais and Paris Saint-Germain also…