Premier League: Manchester City FC partners with FaZe Clan (eSports organisation)

Manchester City FC (Premier League) has entered an "innovative new partnership" with FaZe Clan, an American eSports, gaming lifestyle and entertainment organisation, in order to "create new experiences for fans of both football and eSports, and to bring the two audiences together in exciting new ways," announced the club on 26/09/2019.

As part of the agreement, "FaZe and City will collaborate to create engaging content with talent and players, as well has hosting exclusive fans events in the US and around the world. FaZe and City will also bring their FIFA (video game published by EA Sports) players together in a shared training facility and launch limited edition, co-branded retail products that fans can enjoy," said the 2018-19 Premier League champions.

"This announcement formalises the partnership between Manchester City and FaZe Clan who have previously linked up to create bespoke YouTube content together, including during the club's tour of the United States in 2017," added Man City. The Manchester club became the first Premier League club to create an eSports team in China on…