LaLiga Santander: FC Barcelona reaches 1 million followers on the Chinese social network TikTok

FC Barcelona (LaLiga Santander) has become the first football club to reach over 1 million followers on the video sharing platform TikTok, announced the Catalan club on 27/09/2019. Barça has had an official account on this Chinese social network since 19/07/2019.

"In just two months, Barça has considerably overtaken other international teams that were on the channel long before Barça came onto the scene. Barça was officially launched on TikTok on 19/07/2019. Since then, its acceptance among TikTok's community has been nothing short of spectacular, with an average of over 15,000 new followers every day. Apart from this upward tendency, the club also leads the way in terms of content-related interactions: the Barça account has gathered a total of 7.2 million likes, which apart from video views is another indicator about the engagement generated with the fans," said FC Barcelona.

"Football content is very popular on TikTok, where it has a great reception among users, mainly Generation Z and Millennials. That is why, on occasion of the launch of the new kit, FC Barcelona set up the…