Sports TV rights: total global value ($48bn in 2018) could reach $85bn in 2025 (Rethink TV)
The total value of sports broadcasting rights is expected to reach $85bn (€78bn) in 2025 compared to $48bn (€44bn) in 2018, a 77% increase over seven years, according to a study by Rethink TV, a British consulting and analysis firm specialised in OTT, published on 27/09/2019.
UEFA is expected to be the main beneficiary of this increase as...
