Continental Tires: "Football provides notoriety and cycling highlights our products" (A. Eymard)
" The change in the sponsorship strategy of Continental was made with a switch from football, with investment, logically, for the grand notoriety (football provides), towards cycling which makes it more possible to highlight our products," stated Adrien Eymard, marketing director of Continental Tires, to News Tank Football on 05/10/2019.
"To...