NHL: a two-year marketing and promotional partnership with the American rock band Green Day

The National Hockey League is entering into a two-year marketing and promotional partnership with the American rock band Green Day, according to the North American professional ice hockey league on 30/09/2019.

"To launch the partnership, NHL fans will get a sneak peek to a yet to be released song called 'Fire, Ready, Aim,' off Green Day's forthcoming thirteenth studio album, 'Father Of All… ' (Reprise/Warner Records), which will serve as the opening theme song for NBCSN's Wednesday Night Hockey. In addition, 'Fire, Ready, Aim' will be featured on NHL on NBC broadcasts throughout the 2019-20 season," said the North American league.

"Songs from Green Day's new album will be featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena jumbotron content created and distributed by the NHL, its teams and television partners NBC Sports Group, Sportsnet and TVA Sports across their respective broadcast, digital and social platforms. The partnership includes performances, appearances and other collaborations. The NHL is excited to announce that Green Day will perform…