Olympique de Marseille: launch of OM Events, B2B offer for seminars and conventions at the Vélodrome

Olympique de Marseille (Ligue 1 Conforama) has launched OM Events, a BtoB offer dedicated to the organization of seminars and conventions at the Orange Vélodrome, on 01/10/2019.

The launch of this MICE offer ("meetings, incentives, conferencing, exhibitions") is part of Olympique de Marseille's strategy of diversifying revenue sources, which now includes the commercial operation of the Orange Vélodrome with the company Arema since 01/01/2019 (see below). In April 2019, the club had already launched the OM Tour, an immersive visit of its enclosure (dressing rooms, press room, mixed zone, pitchside, etc.) for the general public, which is now also included in the offers of OM Events.

"We will be innovative and creative to meet the needs of businesses and our partners. We must make sure that this place surprises, that it is not like the others when it comes to seminars or corporate events. When we talk about motivation, which place can best convey it than Orange Velodrome? We have imagined a very modular, very flexible place, which can accommodate any type of request," said…