NBA: William Hill becomes the third "authorised sports betting partner" of the league in the USA

The British sports betting operator William Hill has become the "authorised sports betting partner" of the NBA, on 02/10/2019.

"As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the United States. Additionally, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and the NBA’s social media platforms. Throughout the partnership, William Hill and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games," said the National Basketball Association.

The Stars Group (formerly Amaya Gaming), a Quebec-based online gaming and sports betting operator, became the League's second largest partner in the United States, specialised in the sports betting and gambling sector after MGM Resorts (see below).

Since the US Supreme Court abolished the sports betting ban in 46 of the country's 50 states (Nevada, Oregon, Delaware and Montana already permitted sports betting) on 14/05/2018, the NBA has entered into…