LaLiga: Pepsi (beverages) regional partner of the Spanish League in Guatemala (2019-2022)

Pepsi has become regional partner in LaLiga Guatemala for three seasons (2019-2022), announced the drinks beverage brand of the American PepsiCo group on 04/10/2019.

Pepsi enjoys the status of regional partner, which is the 5^th level in LaLiga's sponsorship hierarchy. "Over the next few years, the two brands will lead joint promotional campaigns for consumers on Pepsi's various distribution channels, such as restaurants, supermarkets and convenience stores," said PepsiCo. Pepsi is also an official sponsor of the Guatemalan Football Federation (Fedefut Guate).

"The collaboration agreement with Pepsi in Guatemala represents another step to reach companies that share our values and principles. We want to work with Pepsi in the coming years and help them achieve their goals through our competitions," stated Óscar Mayo, head of international development at LaLiga.

Pepsi: the video presentation of the partnership with LaLiga