World Rugby: launch of the TikTok account dedicated to the 2019 Rugby World Cup (Japan)

World Rugby the launched the TikTok account (video sharing platform) dedicated to the 2019 Rugby World Cup (@rugbyworldcup2019) on 04/10/2019. "This launch comes with the #Rugbyfever challenge that encourages rugby fans to share their passion."

"This challenge, which is held throughout the competition, is available on the application of English, French, Italian, Australian, Japanese and Argentinean fans. #Rugbyfever invites creators on TikTok to give their opinion through short videos testifying their enthusiasm for rugby and the 2019 World Cup, posting on the #Rugbyfever hashtag throughout the event," said TikTok.

"Expand its content to attract a younger audience" (Mr. Pace, World Rugby)

• "World Rugby aims to expand its content to attract a younger audience, and with TikTok being one of the market leaders in this field, our teams want to create exciting opportunities for new fans of the sport.

• The #RugbyFever challenge is just one example. More than 12 million people participated in the challenge…