Leaders 2019: "With Amazon we sold our yearly order in the first month" (L. De Laurentiis, Napoli)

"SSC Napoli was the first club in the world to partner with Amazon (an exclusive Amazon Brand Store, agreement signed on 18/06/2018) and we launched simultaneously in five market places: Italy, France, Germany, the UK and Spain. We sold out of our yearly order right away after the first month," said Luigi De Laurentiis co-owner (son of Aurelio De Laurentiis) of Societa Sportiva Calcio Napoli (Serie A TIM), during the 2019 edition of the Leaders Sport Business Summit conference cycle, held at Twickenham Stadium in London (ENG), on 09/10/2019.

"We created the Napoli Store home page with special collections and various types of merchandising. Marketing activities which were important to support the operation, so geo-local content, promotional messages addressed to specific markets or countries, leveraging our players' nationalities and native languages... Direct and exclusive access to our talents in the local languages to create bespoke regional content," continued the director of the Neapolitan club.

"Merch by Amazon (on demand service) is really interesting because it really allows…