Olympique de Marseille: Toyota succeeds Hyundai as the club's official vehicle (2019-2021)

News Tank Football - Paris - News #164406 - Published on
©  Olympique de Marseille
Jacques-Henri Eyraud (OM) and Frank Marotte, president and CEO of Toyota France - ©  Olympique de Marseille

Toyota, a Japanese car manufacturer, has become an official partner of Olympique de Marseille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 09/10/2019. As part of this partnership, Toyota will promote its premium car brand Lexus.

Olympique de Marseille organised a press conference at the Robert Louis-Dreyfus training centre to present the partnership on 09/10/2019. Lexus vehicles were presented with license plates bearing the names of players (Benedetto, Rongier, Payet...), the club president Jacques-Henri Eyraud and Portuguese coach André Villas-Boas.

  • "Thanks to this agreement, Toyota Sector: car manufacturerFounded: 1937 (in Japan)CEO: Koji Sato (since 01/04/2023)Production: 63 production sitesDistribution (world): over 160 countriesTurnover (2024-25): JPY48,036bn… will benefit from visibility at the Orange Velodrome, the Robert-Louis Dreyfus training centre and on the club's communication networks. The scope of this agreement also includes the delivery of 74 vehicles to Olympique de Marseille Activity: French professional football club Primary

©  Olympique de Marseille
Jacques-Henri Eyraud (OM) and Frank Marotte, president and CEO of Toyota France - ©  Olympique de Marseille

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode