UK: BT (telecoms), partner of the Scottish, Welsh and Northern Irish Associations (2019-2024)

The British telecommunications group BT (British Telecom) has become a partner of the Scottish Football Association (SFA), the Football Association of Wales (FAW) and the Irish Football Association (IFA) from 01/11/2019 until 2023-24, according to the company on 08/10/2019. These commitments concern men's and women's football (excluding Northern Ireland) as well as football for the disabled.

BT will be the training kit shirt sponsor for the each of the British national teams. These commitments are "part of a wider new BT brand and sponsorship strategy, to champion the UK," said BT. For each association (SFA, FAW and IFA), BT is an official sponsor, the first level in the sponsorship hierarchy of the bodies.

BT became a major partner (first level) of The Football Association for five seasons (2019-2024) on 04/06/2019. Thus, the 28 English national teams (football, futsal, disabled sports) display the BT logo on their front of their training shirts. The five-year agreement will amount to £60m (€67.7m) or £12m/season (€13.5m/season), according to the British daily The Times on…