Leaders 2019: "eSports is an important part of our sports portfolio" (G. Coombe, Gillette)

"eSports is an important part of our portfolio as connecting with young men is our objective and for many, eSports is the one and only sport," said Gary Coombe, CEO of Gillette, at the 2019 edition of the Leaders Sport Business Summit conference cycle held at Twickenham Stadium in London (ENG), on 09/10/2019. News Tank Football was present at the event.

"We have a limited experience within eSports because it is new, but we were amongst the first comers. We only have been associated with eSports for two years, with a player (xPeke and the ESL in 2017), a team (Mkers in Italy), and now we are via a top streamer via Twitch in every market but it's all very new. eSports in unique in the sport marketing world with a connection between the sport and the platform and an immediate opportunity to buy online for people watching the streams. Anybody online can click to buy and get rewarded afterwards on Twitch. The purchase opportunity is directly linked to a sport," added the CEO of the Procter & Gamble section for shaving.

"We are now engaged with Raheem Sterling because he represents more…